I'm Nica, a designer based in Seattle, WA.
/knee-kah/ ⏺ (she/her/hers)
Currently leading design for product-led growth at Zendesk. Previously a design lead for Zendesk's Trust and Safety team and Admin Experience.
I'm a self-taught design generalist. I have a strong systems thinking foundation having come from an Information Systems background. That took me to a few enterprise systems and front-end development stints in the Philippines until my move to the US. Full circle, I now thrive best at the intersection of design and complex products.
methods
Product strategy
Customer research
Rapid prototyping
Service design
Design systems
Workshop facilitation
Visual design
Interaction design
Tools
Figma
Framer
Webflow
Lottie
Illustrator
HTML & CSS
journey
⏺
Product Design at Zendesk (Present)
Product-led growth, Trust and Safety, Admin Experience
⛰️
Moved to Seattle
⏺
UX at Target
Enterprise and Stores UX team, Connected Commerce
⏺
Content Management at OpenText
Web content and graphic design internship
🇺🇸
Moved to California
Freelanced graphic design while navigating life in a new country
🇵🇭
Manila, Philippines
Front-end development internships
B.S. Management Information Systems, Enterprise Systems
Born and raised 💕
creative pursuits
I have a revolving door of creative hobbies. I enjoy tactile activities to hopefully offset all the screen time. I bake to decorate, often to raise funds. I make things out of clay. I crochet random things for my dog to wear for a few seconds before he destroys them.
© 2026 Designed and built by Nica