Designing learnable store tools for team member agility
A collection of work from 2016-2022. I designed several stores and internal operation tools used across Target stores nationwide. I also led visionary work for new business ideas within the Connected Commerce team.
my role
Design lead for several initiatives within the Stores UX team
key skills
Research, rapid prototyping, A/B testing, growth design, stakeholder management, design strategy, system thinking
main user challenge
Store team members balance several responsibilities in stores while navigating the physical space.
We measured low adoption among core features that the product offers. This paired with qualitative sentiments from customers on difficulty learning about new features led to the forming of a new product-led growth initative to address these pain-points and drive an increase in adoption.
point-of-sale
Food and Beverage POS
Target was modernizing its array of point-of-sale systems across all retail stores. I was the design lead for Food and Beverage including Starbucks, Pizza Hut, and Cafes.
I led research, IA and content enhancements, and experience design for both kiosk systems and mobile device.
↝22%
system usability score increase
1,600+
stores nationwide
4
design patterns
Before
After
point of activation
Designed universal experiences for mobile activations
Point of Activation (POA) was the web application used within the Tech department in stores that streamlined the activation of subscription-based services.
I led several experience enhancements through a redesign initiative and supported new capabilities from external stakeholders.
900+
stores
7
providers supported
47%
product area redesigned
5
product teams
Universal Layout
Flexible Card Component
connected commerce
Internal tools and new business ventures
I partnered with a Lead Product Manager to create new tools and conceptualize business ventures for the Connected Commerce department. This entailed designing and prototyping proof-of-concepts pitched to leadership and stakeholders from Microsoft, Xbox, Sprint, AT&T, and Verizon.
Order Administration System
Xbox All Access
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